The marketing teams are at the heart of the process, at the interface between all the group’s units of business their mission is to make consumers the world over aware of products designed to meet their needs and to be one step ahead of trends in order to transform them into sources of beauty and well-being.
In 1988 he was promoted to group product manager for l’oréal paris and went on to hold various marketing positions for the group’s other consumer products brands including garnier following that, mr rozé served as managing director of the consumer products division of l’oréal russia before being appointed to the post of general manager of gemey france in 1996. The culture and development of l’oréal are based on creativity and a sense of beauty the marketing teams live out these values on an everyday basis, a definite strength of the group.
Designing and marketing products for the international market is done better when team members themselves come from a wide range of ethnic and social groups studies have also proven that the more diverse the team, the more effective the decisions they make: the greater the variety of viewpoints the greater the chances for success.
You supervise the global marketing strategy of a division: new product launches, managing portfolios of existing products, operational implementation (working on all the parameters of the marketing mix), sales strategy, timing of different brands, etc in advanced management posts you are also responsible for total budget and overall brand results. In each country where the group’s products are marketed there is a head of marketing who is responsible for all the products, ranges and brands at a national level some functions product manager you draw up and supervise the deployment of the operational marketing plan on the basis of economic indicators and your own innovative ideas. Marketing management strategy of l’oreal groups introduction many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person.
This supports the analysis of the group's current marketing strategy and serves as an appropriate base for the promotion, a part of the marketing mix, discussed in 12 111. The r&i centre in india is the l‘oreal group‘s sixth r&i hub globally in line with this strategy46-billion-euro l‘oreal group as part of its retail strategychapter-6 marketing strategies of loreal l‘oreal india l‘oréal india.
Worldwide, as of 2017, women account for 69% of our workforce, 48% of our management committee members, 33% of our executive committee members and 53% of our key positions we are certified by edge (economic dividends for gender equality) and geeis (gender equality european and international standard) in 29 countries.